Fashion with Purpose, Designed by a Visionary
Elina The Label was founded by Elina Maison, who shared a lifelong passion for style, self-expression, and celebrating women in all their forms. Raised in a multicultural home where creativity and confidence were deeply encouraged, she dreamt of building a fashion brand that would not only dress women—but uplift them.
After years of working in the fashion and design industries across London and Paris, Mabel saw a gap in the market: beautiful, elegant clothing that embraced real bodies, real lives, and real women. She envisioned a brand that would break away from narrow beauty standards and offer something more meaningful—styles that empower, fit effortlessly, and express individuality without compromise.
And so, Elina The Label was born.
City Trips
Coffee Dates
Nights Out
Your Dream Dress, Our Passion
Every Elina The Label piece begins with hand-selected premium fabrics and is transformed through meticulous craftsmanship into something truly special.
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Improving your Wardrobe Since Day One
From day one, Elina The Label has been about more than just fabric and fit. Every collection is a celebration of diversity, strength, and femininity. Whether it's a flattering jumpsuit, a flowing skirt, or a bold co-ord set, each piece is designed to highlight—not hide—what makes you unique.
Inclusivity is at the heart of everything we do. Our designs are shaped by listening to women from all walks of life, and we proudly collaborate with body-positive voices to ensure that our clothing reflects the beauty of reality, not runway ideals. At Elina The Label, confidence isn't something you have to earn—it's something you wear.
