Fashion with Purpose, Designed by a Visionary
Elina The Label was founded by Elina Maison, who shared a lifelong passion for style, self-expression, and celebrating women in all their forms. Raised in a multicultural home where creativity and confidence were deeply encouraged, she dreamt of building a fashion brand that would not only dress women—but uplift them.
After years of working in the fashion and design industries across London and Paris, Elina saw a gap in the market: beautiful, elegant clothing that embraced real bodies, real lives, and real women. She envisioned a brand that would break away from narrow beauty standards and offer something more meaningful—styles that empower, fit effortlessly, and express individuality without compromise.
And so, Elina The Label was born in 2015.
Improving your Wardrobe Since Day One
From day one, Elina The Label has been about more than just fabric and fit. Every collection is a celebration of diversity, strength, and femininity. Whether it's a flattering jumpsuit, a flowing skirt, or a bold co-ord set, each piece is designed to highlight—not hide—what makes you unique.
Inclusivity is at the heart of everything we do. Our designs are shaped by listening to women from all walks of life, and we proudly collaborate with body-positive voices to ensure that our clothing reflects the beauty of reality, not runway ideals. At Elina The Label, confidence isn't something you have to earn—it's something you wear.
Meet the Office Team
At Elina The Label, we are a young and close-knit team always ready to make you happy. From our cozy office in Finland, we work every day with passion on our collections. We all sit together at the table to come up with and develop the best ideas.
The customer service team is there to answer all your questions, while the marketing team works on the coolest campaigns. And of course, the social media team makes sure everything gets shared on our channels, so you're always up to date with the latest trends and promotions!
City Trips
Coffee Dates
Nights Out
Every Body Deserves to Feel Beautiful
We're done with unrealistic standards. Fashion should fit your life, your body, and your confidence – not the other way around.
That's why we design pieces that celebrate real women: all shapes, all sizes, all beautiful.
From curves to contours, petite to plus – we create styles that make you feel like the best version of yourself.
Because you already are the best version.
